BIKE WASHING BILLBOARD

Swapfiets

In Denmark, cyclists are quite spoiled. Nonetheless, they still have to occasionally deal with flat tires, repairs, and maintenance. Unless they have a smart bike subscription from Swapfiets. To show the Danes how convenient it is to have a Swapfiets, we created the smartest ad for cyclists ever; The Bike Washing Billboard. A fully automated billboard that washes your bike with a press of a button.

Background info

TASK /

Give the Danish cyclist a taste of how much more convenient their lives will be with a smart bike subscription from Swapfiets.

INSIGHT /

Cyclists in Copenhagen have been spoiled for years with special rules for bikes, the world's widest cycling paths, armrests when waiting for the green light – and the list goes on. But they still have to deal with repairs, flat tires and general maintenance of their bike.

IDEA /

As Swapfiets is the easiest way to "own" a bike, we wanted to make it even easier to be a cyclist. We created the world's first billboard that washes your bike with a press of a button.