CRAVINGS

Wolt

Across the biggest cities in Denmark, we had people pushing their faces against the glass anxiously looking over the crowds, while trying to spot their Wolt courier bringing them their delicious home-delivered food. Because having a bad case of cravings, waiting for the remedy might seem like forever.

TASK /

How do we show young people in Wolts delivery areas, that they can get “Great food delivered”?

INSIGHT /

It always feels like time passes extra slowly when you are waiting. And when people have ordered delicious food from Wolt, they pay more attention to their watch and look out the window to see if they can spot the Wolt courier.

IDEA /

We decorated the city with outdoors, showing life-sized people pushing their faces against the window, illustrating the feelings you can get when you are about to receive great food.

Wolt_Cravings_plain
Wolt_WorthTheWait_Instagram_double_02
Wolt_Metro_Party
Wolt_DOOH_Screen_06
Wolt_DOOH_Screen_07
Wolt_PeoplePassing_02
Buslangside_01

RESULTS /

EFFECT

54% of the young target audience (18 and 34 years of age) said the campaign was “Good” or “Very good”.

63% said that the campaign made it more clear that Wolt delivered delicious food.

52% campaign recognition.

54% of the young target audience (18 and 34 years of age) said the campaign was “Good” or “Very good”.

63% said that the campaign made it more clear that Wolt delivered delicious food.

52% campaign recognition.

EXPOSURE

Displayed in the transfer tunnel on Nørreport Metro Station for 14 days.

Ran on busses, outdoor media, and in shopping malls & gyms in the delivery areas.

Radio ads ran on national radio.

Displayed in the transfer tunnel on Nørreport Metro Station for 14 days.

Ran on busses, outdoor media, and in shopping malls & gyms in the delivery areas.

Radio ads ran on national radio.

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Unknown ApS / Gothersgade 107, 1. Th. 
1123 Copenhagen, Denmark / CVR: DK37941980