Across the biggest cities in Denmark, we had people pushing their faces against the glass anxiously looking over the crowds, while trying to spot their Wolt courier bringing them their delicious home-delivered food. Because having a bad case of cravings, waiting for the remedy might seem like forever.
How do we show young people in Wolts delivery areas, that they can get “Great food delivered”?
It always feels like time passes extra slowly when you are waiting. And when people have ordered delicious food from Wolt, they pay more attention to their watch and look out the window to see if they can spot the Wolt courier.
We decorated the city with outdoors, showing life-sized people pushing their faces against the window, illustrating the feelings you can get when you are about to receive great food.
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