To raise awareness on the new Eataly food market in Denmark, we created four portrait films telling the story of five different influencers within the food world, where they got to share their passion for the Italian kitchen along with their love towards Italy with all the young foodies of Denmark.
To assist the launch of Eataly in Denmark, with the target group being young foodies in Copenhagen.
The new generation is known foodies who prefer delicious high-quality options and love content that will inspire them to tickle their taste buds. Many of those also follow food influencers on social media, whose content acts as inspiration and motivation.
We wanted to help Eataly place themselves on the map, by having them provide inspiring stories to their target group.
Film 1 — "Portrait of Christian Puglisi" — (@chrifrapug)
Film 2 — "Portrait of Hanna Stefansson & Josephine Aarkrogh" — (@hannastefansson + @josephineaarkrogh)
Film 3 — "Portrait of Mikkel Karstad" — (@mkarstad)
Film 4 — "Portrait of Ditte Ingemann" — (@ditsen)
Reach out for a free workshop on branding towards the new generation.
Unknown ApS / Gothersgade 107, 1. Th.
1123 Copenhagen, Denmark / CVR: DK37941980