We rebranded a Caribbean soda brand called Great based on roots – from the ground up. Everything from a new logo, packaging, and a visual universe. With a modern minimalistic Scandinavian style and a youthful tone of voice, we gave praise to the roots that the soft drink contained.
We were given the task to relaunch a Caribbean soft drink with a more nordic expression. With ginseng and ginger being the main elements, Great was to be positioned as a healthier alternative to soda without artificial additives.
As the new generations are becoming more aware and invested in their health, there is an increasing demand for natural ingredients.
To give life to a soft drink whose root ingredients are firmly planted in the soil.
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