LYDEN AF GADEN
DIGITAL AKTIVERING
Med 3D lyd optaget om natten hvor hjemløse sover, gav vi folk fornemmelsen af hvor kaotisk det er at sove på gaden. Vi lavede artikler i Hus Forbi som alle havde en Spotify Code man kunne scanne for at høre lyden af natten som hjemløs. Lyden koblet med beskrivelsen af lokationen i artiklen gjorde at læseren fik et tro indblik i en hård del af livet som hjemløs, samtidig med at der blev betalt royalties til Hus Forbi via Spotify.
KAMPAGNEFILM
MENTIONS /
HUS FORBI
MARKEDSFØRING
BUREAUBIZ
RESULTS /
EXPOSURE
EXPOSURE
Featured in Hus Forbi twice with a circulation of 80.000 papers per month.
More than 2.500 Hus Forbi sellers proudly told people about the project.
Featured in Hus Forbi twice with a circulation of 80.000 papers per month.
More than 2.500 Hus Forbi sellers proudly told people about the project.
EFFECT
EFFECT
The story was well-received among street papers across the world.
Hus Forbi is now a registered artist on Spotify with 1.800+ plays.
And most importantly — the homeless felt even more proud of their paper.
The story was well-received among street papers across the world.
Hus Forbi is now a registered artist on Spotify with 1.800+ plays.
And most importantly — the homeless felt even more proud of their paper.
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KONTAKT OS
NEW BUSINESS
Kontakt Philip på
+45 6172 9868
philip@unknowncph.dk
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