Homeless Sounds

Homeless Sounds

HUS FORBI

HUS FORBI

Hus Forbi is now a registered artist on Spotify. Donate royalties to the ones living in the streets, by listening to their life’s in 3D. Yes, that’s something to talk about.

Hus Forbi is now a registered artist on Spotify. Donate royalties to the ones living in the streets, by listening to their life’s in 3D. Yes, that’s something to talk about.

Hus Forbi is a danish street paper sold by homeless people. Selling the paper is a paid job, but most importantly, it gives the sellers a feeling of belonging to society. With our content campaign, we aimed to give the Hus Forbi sellers even more to talk about when approaching people on the street. Simultaneously, the new content acted as an alternative donation mechanism to the paper.

If you’re living in a larger city, homelessness is more or less an everyday sight. Despite this, it can still be difficult to understand what it’s like to live with without a place to call home. This lack of understanding often causes a distance between people. So, how could we give homeowners a sense of the chaotic life on the streets? As we couldn’t bring the readers to the streets - we decided to bring the streets to the readers.

At the places where homeless people often sleep, we recorded a glimpse of their life with a 3D binaural microphone. Because of the 3D effect, the listener would get a feeling of being present at the places where the sounds had been recorded. The Homeless Sounds were accessible by Spotify Codes in Hus Forbi articles, concerning homeless from the same specific areas. Every time someone listened to the recordings, they automatically donated royalties to the people selling the paper.

Hus Forbi is a danish street paper sold by homeless people. Selling the paper is a paid job, but most importantly, it gives the sellers a feeling of belonging to society. With our content campaign, we aimed to give the Hus Forbi sellers even more to talk about when approaching people on the street. Simultaneously, the new content acted as an alternative donation mechanism to the paper.

If you’re living in a larger city, homelessness is more or less an everyday sight. Despite this, it can still be difficult to understand what it’s like to live with without a place to call home. This lack of understanding often causes a distance between people. So, how could we give homeowners a sense of the chaotic life on the streets? As we couldn’t bring the readers to the streets - we decided to bring the streets to the readers.

At the places where homeless people often sleep, we recorded a glimpse of their life with a 3D binaural microphone. Because of the 3D effect, the listener would get a feeling of being present at the places where the sounds had been recorded. The Homeless Sounds were accessible by Spotify Codes in Hus Forbi articles, concerning homeless from the same specific areas. Every time someone listened to the recordings, they automatically donated royalties to the people selling the paper.

Teaser Video

Teaser Video

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Results

Results

EXPOSURE

Featured in Hus Forbi twice with a circulation of 80.000 papers per month.

More than 2.500 Hus Forbi sellers proudly told people about the project.

Featured in Hus Forbi twice with a circulation of 80.000 papers per month.

More than 2.500 Hus Forbi sellers proudly told people about the project.

EFFECT

The story was well received among street papers across the world.

Hus Forbi is now a registered artist on Spotify with 1.800+ plays.

And most importantly — the homeless felt even more proud about their paper.

The story was well received among street papers across the world.

Hus Forbi is now a registered artist on Spotify with 1.800+ plays.

And most importantly — the homeless felt even more proud about their paper.