HOMELESS SOUNDS

Hus Forbi

By recording 3D sound from places where the homeless often sleep, we gave homeowners the opportunity to get a sense of the chaotic life of living on the streets, in the comfort of their homes. This was done by creating a number of articles in Hus Forbi, which all had an associated audio experience accessible via Spotify Codes. This way, the reader could get a real feeling of being present at the location described in the articles, and at the same time, automatically donate royalties to Hus Forbi.

TASK /

Selling Hus Forbi is more than just a paid job for the homeless. Most importantly, it gives them a sense of belonging to society, which they often otherwise feel excluded from. How could we give Hus Forbi sellers an opportunity to connect, when approaching people on the streets?

INSIGHT /

For people who are used to having a roof over their heads, it can be hard to imagine what is like to live on the streets.

IDEA /

We wanted to give people an easy opportunity to experience what it feels like to sleep in the rough, and at the same time donate money to the homeless.

CAMPAIGN VIDEO

HusForbi_Avis_02
HusForbi_infobox
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HusForbi_Bench_01

RESULTS /

EXPOSURE

Featured in Hus Forbi twice with a circulation of 80.000 papers per month.

More than 2.500 Hus Forbi sellers proudly told people about the project.

Featured in Hus Forbi twice with a circulation of 80.000 papers per month.

More than 2.500 Hus Forbi sellers proudly told people about the project.

EFFECT

The story was well-received among street papers across the world.

Hus Forbi is now a registered artist on Spotify with 1.800+ plays.

And most importantly — the homeless felt even more proud of their paper.

The story was well-received among street papers across the world.

Hus Forbi is now a registered artist on Spotify with 1.800+ plays.

And most importantly — the homeless felt even more proud of their paper.

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Unknown ApS / Gothersgade 107, 1. Th. 
1123 Copenhagen, Denmark / CVR: DK37941980