HusForbi-01

LYDEN AF GADEN

DIGITAL AKTIVERING

Med 3D lyd optaget om natten hvor hjemløse sover, gav vi folk fornemmelsen af hvor kaotisk det er at sove på gaden. Vi lavede artikler i Hus Forbi som alle havde en Spotify Code man kunne scanne for at høre lyden af natten som hjemløs. Lyden koblet med beskrivelsen af lokationen i artiklen gjorde at læseren fik et tro indblik i en hård del af livet som hjemløs, samtidig med at der blev betalt royalties til Hus Forbi via Spotify.

KAMPAGNEFILM

HusForbi_Avis_02
HusForbi_infobox
HusForbi_skilt_01
HusForbi_Bench_01

RESULTS /

EXPOSURE

EXPOSURE

Featured in Hus Forbi twice with a circulation of 80.000 papers per month.

More than 2.500 Hus Forbi sellers proudly told people about the project.

Featured in Hus Forbi twice with a circulation of 80.000 papers per month.

More than 2.500 Hus Forbi sellers proudly told people about the project.

EFFECT

EFFECT

The story was well-received among street papers across the world.

Hus Forbi is now a registered artist on Spotify with 1.800+ plays.

And most importantly — the homeless felt even more proud of their paper.

The story was well-received among street papers across the world.

Hus Forbi is now a registered artist on Spotify with 1.800+ plays.

And most importantly — the homeless felt even more proud of their paper.

VIL DU VIDE MERE?

Philip_2023

CEO & PARTNER

PHILIP ENGELUND

philip@unknowncph.dk
+45 61 60 04 40

KONTAKT OS

linkedin-black
facebook-black
instagram-black
linkedin-black
facebook-black
instagram-black

Unknown ApS / Gothersgade 107, 1. Th. 
1123 Copenhagen, Denmark / CVR: DK37941980

View