DIGITAL AKTIVERING

LYDEN AF GADEN

Hus Forbi

Med 3D lyd optaget om natten hvor hjemløse sover, gav vi folk fornemmelsen af hvor kaotisk det er at sove på gaden. Vi lavede artikler i Hus Forbi som alle havde en Spotify Code man kunne scanne for at høre lyden af natten som hjemløs. Lyden koblet med beskrivelsen af lokationen i artiklen gjorde at læseren fik et tro indblik i en hård del af livet som hjemløs, samtidig med at der blev betalt royalties til Hus Forbi via Spotify.

KAMPAGNEFILM

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RESULTS /

EXPOSURE

EXPOSURE

Featured in Hus Forbi twice with a circulation of 80.000 papers per month.

More than 2.500 Hus Forbi sellers proudly told people about the project.

Featured in Hus Forbi twice with a circulation of 80.000 papers per month.

More than 2.500 Hus Forbi sellers proudly told people about the project.

EFFECT

EFFECT

The story was well-received among street papers across the world.

Hus Forbi is now a registered artist on Spotify with 1.800+ plays.

And most importantly — the homeless felt even more proud of their paper.

The story was well-received among street papers across the world.

Hus Forbi is now a registered artist on Spotify with 1.800+ plays.

And most importantly — the homeless felt even more proud of their paper.

KONTAKT OS

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Unknown ApS / Gothersgade 107, 1. Th. 
1123 Copenhagen, Denmark / CVR: DK37941980