Loneliness is taboo - in fact now more than ever. With more than 200 lonely people looking for a friend through the Red Cross visiting service, we set out on the mission to help them. We asked ourselves: How can we make people with hundreds of friends on social media understand that some people don’t even have one?
How could we raise awareness for Red Cross’ visiting service and get people to sign up to become a visiting friend for lonely people?
Loneliness is taboo - in fact now more than ever. Facebook is a social media built around friendships. Therefore, it must also be the easiest place to start if you’re lonely and looking for friends.
If we could get people to befriend us on Facebook, we could perhaps make them go all the way and become friends with lonely people in real life. We created ‘Poul’. A fictitious person with zero friends and a public wall post reaching out for new friendships on Facebook. We then started friend-requesting random Danes.
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