List101

STATUE OF POPULARITY

PR-DREVET KAMPAGNE

Hvad er det ultimative symbol på at være populær? At have en statue! Det var udgangspunktet da vi skulle introducere List101, et nyt socialt medie hvor brugerne rangeres efter popularitet baseret på mængden af deres likes og følgere. Den person som havde det mest populære opslag på List101 efter en uges brug fik alle sine likes omdannet til et stort fysisk “like”. Intet mindre end en 4 meter høj statue med deres eget ansigt som hoved, og som kirsebæret på toppen, var statuen dekoreret af ingen mindre end Christian Von Hornsleth. What’s not to like?

KLIP FRA TV

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RESULTS /

EXPOSURE

EXPOSURE

More than 250.000 people were exposed to the campaign on the national television channel TV3.

Featured in the national newspaper Berlingske.
Exposed to the winners 129.000+ followers on social media.

More than 250.000 people were exposed to the campaign on the national television channel TV3.

Featured in the national newspaper Berlingske.

Exposed to the winners 129.000+ followers on social media.

EFFECT

EFFECT

National media coverage and increased awareness in the target audience.

More than 1.500+ sign-ups in less than one week. 

National media coverage and increased awareness in the target audience.

More than 1.500+ sign-ups in less than one week. 

VIL DU VIDE MERE?

Philip_WEB

CEO & PARTNER

PHILIP ENGELUND

philip@unknowncph.dk
+45 61 60 04 40

KONTAKT OS

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Unknown ApS / Gothersgade 107, 1. Th. 
1123 Copenhagen, Denmark / CVR: DK37941980