STATUE OF POPULARITY

List101

Promoting a new social media these days is quite challenging. So we had to come up with an alternative way of getting people's attention. We decided to create our own symbol of popularity; a three-meter tall headless statue. The person with the most popular post on List101 after the first week would get their head 3D scanned, printed, and placed on the top of the statue. Finally, the famous artist Christian Von Hornsleth turned the statue into a piece of art.

TASK /

A new social media suddenly came to town. List 101 was a new platform where its users are ranked by their amount of likes and followers. In conjunction with the launch, we were to create a campaign to tell youngsters about this new social media which is all about popularity.

INSIGHT /

What does President Lincoln, H. C. Andersen & Michael Jordan have in common? Well, they did something extraordinary. And like any other extraordinary person they got a statue - the ultimate symbol of popularity.

IDEA /

We would turn virtual likes into one huge physical “like”, in order to symbolize popularity; a three-meter tall headless statue decorated by Hornsleth.

CLIP FROM TV

List101_statue_chateau_1
List101_statue_hornsleth_1
List101_statue_hornsleth_2
List101_statue_berlingske

RESULTS /

EXPOSURE

More than 250.000 people were exposed to the campaign on the national television channel TV3.

Featured in the national newspaper Berlingske.

Exposed to the winners 129.000+ followers on social media.

More than 250.000 people were exposed to the campaign on the national television channel TV3.

Featured in the national newspaper Berlingske.

Exposed to the winners 129.000+ followers on social media.

EFFECT

National media coverage and increased awareness in the target audience.

More than 1.500+ sign-ups in less than one week. 

National media coverage and increased awareness in the target audience.

More than 1.500+ sign-ups in less than one week. 

CONTACT US THE
OLD SCHOOL WAY!

Reach out for a free workshop on branding towards the new generation.

linkedin-black
facebook-black
instagram-black

Unknown ApS / Gothersgade 107, 1. Th. 
1123 Copenhagen, Denmark / CVR: DK37941980