StatueOfPopularity_KV_lo-res

Statue of Popularity

Statue of Popularity

LIST101

LIST101

Promoting a new social media these days is quite challenging. So we had to come up with an alternative way of getting peoples attention.

Promoting a new social media these days is quite challenging. So we had to come up with an alternative way of getting peoples attention.

List 101 is a new social media where the users are ranked by their number of likes and followers. In conjunction with the launch, we were asked to create a campaign that would make people understand that this new social media was all about popularity.

What does President Lincoln, H. C. Andersen & Michael Jordan have in common? They did something extraordinary. People loved them. They were popular. And yes last but not less they all got a statue. The ultimate symbol of popularity through the history of time.

Therefore, we decided to create our own symbol of popularity; a three-meter tall headless statue. The statue was presented as the first price in a huge competition held at the popular Copenhagen nightclub Chateau Motel. The person with the most popular post on List101 after the first week, would get their head 3D scanned, printed, and placed on the top of the statue. Finally, the famous artist Christian Von Hornsleth turned the statue into a piece of art.

As expected, the winner was a popular influencer. In fact, it was Sarah Louise Christiansen from the danish reality show “Forsidefruer”, which is aired on national television. This led to the new social media being featured in the program during prime time.

List 101 is a new social media where the users are ranked by their number of likes and followers. In conjunction with the launch, we were asked to create a campaign that would make people understand that this new social media was all about popularity.

What does President Lincoln, H. C. Andersen & Michael Jordan have in common? They did something extraordinary. People loved them. They were popular. And yes last but not less they all got a statue. The ultimate symbol of popularity through the history of time.

Therefore, we decided to create our own symbol of popularity; a three-meter tall headless statue. The statue was presented as the first price in a huge competition held at the popular Copenhagen nightclub Chateau Motel. The person with the most popular post on List101 after the first week, would get their head 3D scanned, printed, and placed on the top of the statue. Finally, the famous artist Christian Von Hornsleth turned the statue into a piece of art.

As expected, the winner was a popular influencer. In fact, it was Sarah Louise Christiansen from the danish reality show “Forsidefruer”, which is aired on national television. This led to the new social media being featured in the program during prime time.

Clip From TV

Clip From TV

List101_statue_chateau_1
List101_statue_hornsleth_1
List101_statue_hornsleth_2
List101_statue_berlingske

Results

Results

EXPOSURE

More than 250.000 people were exposed to the campaign on the national television channel TV3.

Featured in the national newspaper Berlingske.

Exposed to the winners 129.000+ followers on social media.

More than 250.000 people were exposed to the campaign on the national television channel TV3.

Featured in the national newspaper Berlingske.

Exposed to the winners 129.000+ followers on social media.

EFFECT

National media coverage and increased awareness in the target audience.

More than 1.500+ sign ups in less than one week. 

National media coverage and increased awareness in the target audience.

More than 1.500+ sign ups in less than one week.