BETTING ARE FOR GROWN-UPS

Danske Spil

As the biggest gambling operator in Denmark, it’s highly important that Danske Spil is on the forefront when it comes to putting an end to minors betting online. With three different stories that ran on both national TV and social media, we highlighted relatable things that kids bet on, in order to remind people that Danske Spil is far from a kid’s game.

TASK /

Our task was to create a communication platform, where Danske Spil made it clear that they do not want to wager with minors.

INSIGHT /

Placing harmless bets is something we have all done as kids. It isn’t until we get older, that the gambles we make might result in serious consequences, which is something we don’t always consider until it’s too late.

IDEA /

We wanted to highlight relatable things that kids bet on, in order to remind people that Danske Spil is far from a kid’s game.

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CAMPAIGN FILMS

Film 1 — "El-hegn"

Film 2 — "Regnorm"

Film 3 — "Skolegård"

CONTACT US THE
OLD SCHOOL WAY!

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Unknown ApS / Gothersgade 107, 1. Th. 
1123 Copenhagen, Denmark / CVR: DK37941980