Burger King

New value platform for Denmark and Sweden

To highlight Burger King’s value products, we created Nice Price in Denmark and Najs Price in Sweden — a dedicated communication platform that makes great taste at a great price impossible to miss. By establishing a distinct and recognizable concept, we ensure a consistent story that evolves across campaigns, making Nice Price the go-to choice for those who want more for less. The campaign platform puts price front and center with a bold, memorable approach. The word “nice” is key—catchy, easy to remember, and universal across the nordic markets, making adaptation seamless. At Burger King, it’s not just the taste that’s great—the price is pretty nice too.

“Nice Price gave us a cohesive, flexible platform that makes value feel bold, branded, and unmistakably Burger King.”

Mila Hvilshøj, Head of Marketing at Burger King Denmark & Sweden