Curlingkassen

Curlingkassen

COOP

COOP

Coop.dk MAD asked us to develop a creative campaign concept that would make them stand out in an extremely competitive meal box market.

Coop.dk MAD asked us to develop a creative campaign concept that would make them stand out in an extremely competitive meal box market.

We were asked by Coop.dk Mad to develop a creative campaign concept that would make them stick out in the meal box market. Therefore, we created the Curling Box, especially tailored to aid the many worried parents out there. A box containing everything your kid needs to survive without you. To give people something extra to talk about, we neatly added condoms and rosé to the box - because only true curling parents would buy condoms for their kids, right? Parents could order the box at curlingkassen.dk and have it delivered directly to their kid’s front door.

We were asked by Coop.dk Mad to develop a creative campaign concept that would make them stick out in the meal box market. Therefore, we created the Curling Box, especially tailored to aid the many worried parents out there. A box containing everything your kid needs to survive without you. To give people something extra to talk about, we neatly added condoms and rosé to the box - because only true curling parents would buy condoms for their kids, right? Parents could order the box at curlingkassen.dk and have it delivered directly to their kid’s front door.

Campaign Film

ParentCard
WorriedParents

Results

Results

EXPOSURE

More than 350.000 people were exposed to the campaign in a 7 minutes debate on the national radio P3 — twice.

Featured in the newspaper Berlingske and on their website.

1.250.00+ million views on social media.

More than 350.000 people were exposed to the campaign in a 7 minutes debate on the national radio P3 — twice.

Featured in the newspaper Berlingske and on their website.

1.250.00+ million views on social media.

EFFECT

Sales of meal boxes rose by a staggering 51% during the campaign.

More than 60.000+ people visited the campaign site.

3.000+ positive comments on social media.

25% more reach per spend €1 on average across all Coops brands.

Sales of meal boxes rose by a staggering 51% during the campaign.

More than 60.000+ people visited the campaign site.

3.000+ positive comments on social media.

25% more reach per spend €1 on average across all Coops brands.