KAMPAGNE

CURLINGKASSEN

Coop

Det kan være svært at se sine små unger flyve fra reden, når de er blevet voksne. Tiden går så stærkt. Heldigvis havde vi en idé til Coop, som ikke kun ville hjælpe de stakkels forældre, men også børnene og Coop selv. For at øge opmærksomheden omkring Coop.dk Mad’s måltidskasser skabte vi Curlingkassen. En kasse med alt det, som ens børn har brug for, når de flytter hjemmefra. Fra grøntsager og vaskemiddel til rosé og kondomer. Det eneste forældrene skulle gøre, var at købe den til deres børn. Så leverede Coop den direkte til deres nye hjem.

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CASE

KAMPAGNEFILM

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RESULTS /

EXPOSURE

More than 350.000 people were exposed to the campaign in a 7 minutes debate on the national radio P3 — twice.

Featured in the newspaper Berlingske and on their website.

1.250.00+ million views on social media.

More than 350.000 people were exposed to the campaign in a 7 minutes debate on the national radio P3 — twice.

Featured in the newspaper Berlingske and on their website.

1.250.00+ million views on social media.

EFFECT

Sales of meal boxes rose by a staggering 51% during the campaign.

More than 60.000+ people visited the campaign site.

3.000+ positive comments on social media.

25% more reach per spend €1 on average across all Coops brands.

Sales of meal boxes rose by a staggering 51% during the campaign.

More than 60.000+ people visited the campaign site.

3.000+ positive comments on social media.

25% more reach per spend €1 on average across all Coops brands.

KONTAKT OS

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Unknown ApS / Gothersgade 107, 1. Th. 
1123 Copenhagen, Denmark / CVR: DK37941980