Food Fever
Digital kampagne
Mange elsker madprogrammer. Problemet er bare, at man bliver ret lækkersulten af at se det. Derfor skabte vi et online madprogram hvor tre kendte danskere dystede om at lave deres eget restaurantkoncept. Fra navn, koncept og logo til en treretters menu. Food Fever bestod af 4 afsnit, og den bedste restaurant fik æren af at komme på Wolt, så de sultne seerne altså for første gang, kunne sætte tænderne i det de så på skærmen.
Casefilm
Episoder
Instruktør: Marc Louis Sutton
Resultater /
Effect
Awareness went from 47% to 61% in just four weeks.
More than 50.000+ young people visited the campaign site.
250.000+ across Wolts' delivery areas watched the show on their different devices.
Awareness went from 47% to 61% in just four weeks.
More than 50.000+ young people visited the campaign site.
250.000+ across Wolts' delivery areas watched the show on their different devices.
Exposure
The show ran on YouTube, Facebook & IG TV as well as the dedicated campaign site foodfever.dk.
Teasers for the show were displayed on Snapchat, IG Stories, programmatic & in the Wolt app.
The participants shared both the show and behind the scenes footage to their total of 175.000 followers.
The show ran on YouTube, Facebook & IG TV as well as the dedicated campaign site foodfever.dk.
Teasers for the show were displayed on Snapchat, IG Stories, programmatic & in the Wolt app.
The participants shared both the show and behind the scenes footage to their total of 175.000 followers.