FOOD FEVER

Wolt

Together with three popular influencers, we made an online cooking show which ran on social media popular amongst young people. In four bite-sized episodes, the participants competed to make the best restaurant concept with menu, name, and logo design. The winner with the greatest restaurant got to open it on Wolt. Thus, the audience not only got to see delicious creations come to life on their devices; they could also get them delivered to their front door and give it a taste for themselves.

TASK /

Increase the brand awareness of Wolt amongst young people in their delivery areas and furthermore, make them understand that Wolt only delivers great food.

INSIGHT /

Danish youngsters are in love with cooking shows and often watch snackable, shareable cooking videos on social media. However, there is one big problem with this kind of entertainment. All that delicious food makes you hungry like a wolf!

IDEA /

We created a cooking show, where the audience for the first time could actually get the food from the screen delivered directly to their front door. Even though the younger portion of the target audience might not have the funds to make Wolt an integrated part of their lives right now, building brand awareness is still crucial, as many have an immense influence over their parents, when it comes to ordering food.

CASE STUDY

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EPISODES

RESULTS /

EFFECT

Awareness went from 47% to 61% in just four weeks.
More than 50.000+  young people visited the campaign site.
250.000+ across Wolts' delivery areas watched the show on their different devices.

Awareness went from 47% to 61% in just four weeks.

More than 50.000+  young people visited the campaign site.

250.000+ across Wolts' delivery areas watched the show on their different devices.

EXPOSURE

The show ran on YouTube, Facebook & IG TV as well as the dedicated campaign site foodfever.dk.
Teasers for the show were displayed on Snapchat, IG Stories, programmatic & in the Wolt app.
The participants shared both the show and behind the scenes footage to their total of 175.000 followers.

The show ran on YouTube, Facebook & IG TV as well as the dedicated campaign site foodfever.dk.

Teasers for the show were displayed on Snapchat, IG Stories, programmatic & in the Wolt app.

The participants shared both the show and behind the scenes footage to their total of 175.000 followers.

CONTACT US THE
OLD SCHOOL WAY!

Reach out for a free workshop on branding towards the new generation.

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Unknown ApS / Gothersgade 107, 1. Th. 
1123 Copenhagen, Denmark / CVR: DK37941980