Wolt-01

Food Fever

Digital kampagne

Mange elsker madprogrammer. Problemet er bare, at man bliver ret lækkersulten af at se det. Derfor skabte vi et online madprogram hvor tre kendte danskere dystede om at lave deres eget restaurantkoncept. Fra navn, koncept og logo til en treretters menu. Food Fever bestod af 4 afsnit, og den bedste restaurant fik æren af at komme på Wolt, så de sultne seerne altså for første gang, kunne sætte tænderne i det de så på skærmen.

Casefilm

Wolt_FoodFever_Gorm
Wolt_FoodFever_Melissa_02
Wolt_FoodFever_Melissa_05
Wolt_FoodFever_Jasper_03

Episoder

Instruktør: Marc Louis Sutton

Resultater /

Effect

Awareness went from 47% to 61% in just four weeks.
More than 50.000+  young people visited the campaign site.
250.000+ across Wolts' delivery areas watched the show on their different devices.

Awareness went from 47% to 61% in just four weeks.

More than 50.000+  young people visited the campaign site.

250.000+ across Wolts' delivery areas watched the show on their different devices.

Exposure

The show ran on YouTube, Facebook & IG TV as well as the dedicated campaign site foodfever.dk.
Teasers for the show were displayed on Snapchat, IG Stories, programmatic & in the Wolt app.
The participants shared both the show and behind the scenes footage to their total of 175.000 followers.

The show ran on YouTube, Facebook & IG TV as well as the dedicated campaign site foodfever.dk.

Teasers for the show were displayed on Snapchat, IG Stories, programmatic & in the Wolt app.

The participants shared both the show and behind the scenes footage to their total of 175.000 followers.

Vil du vide mere?

Philip_2024

CEO & Partner

Philip Engelund

philip@unknowncph.dk
+45 61 60 04 40

Kontakt os

linkedin-black
facebook-black
instagram-black
linkedin-black
facebook-black
instagram-black

Unknown ApS / Gothersgade 107, 1. Th. 
1123 Copenhagen, Denmark / CVR: DK37941980

View