Gajol_KV_lo-res

Ga-Yolo

Ga-Yolo

GA-JOL SHOTS

GA-JOL SHOTS

Making people fall in love with a Super Shot Soaker, a bag-in-a-box shot and a whole bunch of weird internet stuff.

Making people fall in love with a Super Shot Soaker, a bag-in-a-box shot and a whole bunch of weird internet stuff.

Is your Facebook page a world of exciting content? Or is it just a place where you post incoherent/incohesive stuff because you feel like you have to? The liquor brand Ga-Jol Shot came to us because their page was turning into the latter. Therefore, we developed a new social media concept that was coherent/cohesive and expressed the playful feeling of Ga-Jol Shot.

By listening to the existing followers on the Facebook page, we quickly got a sense of what they wanted. The recipe? Extreme, humorous and a bit weird. Almost like it was April fools every week. Along with a simple colorful visual style we made “Ga-Yolo” come to life, and as the followers fell in love with this strange new universe… so did our client.

Is your Facebook page a world of exciting content? Or is it just a place where you post incoherent/incohesive stuff because you feel like you have to? The liquor brand Ga-Jol Shot came to us because their page was turning into the latter. Therefore, we developed a new social media concept that was coherent/cohesive and expressed the playful feeling of Ga-Jol Shot.

By listening to the existing followers on the Facebook page, we quickly got a sense of what they wanted. The recipe? Extreme, humorous and a bit weird. Almost like it was April fools every week. Along with a simple colorful visual style we made “Ga-Yolo” come to life, and as the followers fell in love with this strange new universe… so did our client.

GajolShots_facebook_april
GajolShots_facebook_bag_in_a_box
GajolShots_facebook_lakridsitænderne
GajolShots_facebook_supersoaker
GajolShots_facebook_soap_dispenser
GajolShots_facebook_vending

Results

Results

EXPOSURE

1.250.000 millions were exposed to the campaing during the year it ran.

65% of all views were organic.

The most popular posts ran as ads in the magazine GAFFA with 150.000+ readers.

1.250.000 millions were exposed to the campaing during the year it ran.

65% of all views were organic.

The most popular posts ran as ads in the magazine GAFFA with 150.000+ readers.

EFFECT

200.000+ post interactions.

1/5 of the average media spend in the industry.

And most importantly — our client told us we gave the sale of Ga-Jol Shots a renaissance.

200.000+ post interactions.

1/5 of the average media spend in the industry.

And most importantly — our client told us we gave the sale of Ga-Jol Shots a renaissance.