We gave the sales of Ga-Jol Shots a new renaissance by creating a simple but absurd universe on Facebook, which made young people across Denmark fall in love with a Super Shot Soaker, a bag-in-a-box and a whole bunch of weird internet stuff. After a few months of posting, people caught up with the game and contributed with their own suggestions of bizarre things you could make with Ga-Jol Shots.
When young Danes party, Ga-Jol is often a famous partner-in-crime. But why should the brand settle with only being relevant on the weekends? Could we give this young target audience something to talk about, when the weekend seems unbearably far away?
Shots are a notorious contributor to a wild night out with friends. It can be a party starter or an ender. Regardless of which, shots are usually at the heart of the story when friends are to discuss what actually happened that night.
We wanted to create an absurd universe on Facebook by tapping into the online culture of the youth and inspire them to engage and talk about their past and future experiences with Ga-Jol Shots.
200.000+ post interactions.
1/5 of the average media spend in the industry.
And most importantly — our client told us we gave the sale of Ga-Jol Shots a renaissance.
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Unknown ApS / Gothersgade 107, 1. Th.
1123 Copenhagen, Denmark / CVR: DK37941980