GA-YOLO

Ga-Jol Shots

We gave the sales of Ga-Jol Shots a new renaissance by creating a simple but absurd universe on Facebook, which made young people across Denmark fall in love with a Super Shot Soaker, a bag-in-a-box and a whole bunch of weird internet stuff. After a few months of posting, people caught up with the game and contributed with their own suggestions of bizarre things you could make with Ga-Jol Shots.

TASK /

When young Danes party, Ga-Jol is often a famous partner-in-crime. But why should the brand settle with only being relevant on the weekends? Could we give this young target audience something to talk about, when the weekend seems unbearably far away?

INSIGHT /

Shots are a notorious contributor to a wild night out with friends. It can be a party starter or an ender. Regardless of which, shots are usually at the heart of the story when friends are to discuss what actually happened that night.

IDEA /

We wanted to create an absurd universe on Facebook by tapping into the online culture of the youth and inspire them to engage and talk about their past and future experiences with Ga-Jol Shots.

GajolShots_facebook_april
GajolShots_facebook_vending
GajolShots_facebook_bag_in_a_box
GajolShots_facebook_tap_beer
GajolShots_facebook_soap_dispenser
GajolShots_facebook_supersoaker
GajolShots_facebook_syltetøj
GajolShots_facebook_lakrids-fontæne
GajolShots_facebook_motorolie
GajolRør_facebook_guloggrønneskove
GajolShots_vodka_duftlys
GajolShots_facebook_nytår
GajolShots_facebook_parfume
GajolShots_tandpasta
GajolShots_proteinpulver
GajolShots_shampoo
GajolShots_facebook_cykel_grøn
GajolShots_facebook_granatæble_på_træet

RESULTS /

EFFECT

200.000+ post interactions.

1/5 of the average media spend in the industry.

And most importantly — our client told us we gave the sale of Ga-Jol Shots a renaissance.

200.000+ post interactions.

1/5 of the average media spend in the industry.

And most importantly — our client told us we gave the sale of Ga-Jol Shots a renaissance.

EXPOSURE

1.250.000 million were exposed to the campaign during the year it ran.

65% of all views were organic.

The most popular posts ran as ads in the magazine GAFFA with 150.000+ readers.

1.250.000 million were exposed to the campaign during the year it ran.

65% of all views were organic.

The most popular posts ran as ads in the magazine GAFFA with 150.000+ readers.

CONTACT US THE
OLD SCHOOL WAY!

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Unknown ApS / Gothersgade 107, 1. Th. 
1123 Copenhagen, Denmark / CVR: DK37941980