THE HARDEST PART IS CHOOSING

Wolt

In this new digital age, young people give little space for compromise when it comes to making everything digital easy and accessible. Therefore, Wolt has created a seamless and simple food delivery platform; but there is one thing that remains quite hard – choosing what to eat. This insight became the foundation of Wolt's new global brand platform.

Background info

TASK /

How do you tell a consistent story about Wolt that is relatable and recognizable for people across 18 different markets and so many different cultures?

INSIGHT /

It can be difficult to choose what to order, especially when Wolt offers so many delicious food options. In fact, people spend an average of 12 minutes deciding what to order. As making decisions is quite draining, especially when hungry, people instead end up ordering the same things every time and miss out on loads of tasty experiences. That issue is recognizable for pretty much everybody in all markets.

IDEA /

We wanted to tell everybody that Wolt understood their dilemmas. Therefore, when choosing is hard, everything else should be super easy! With Wolt being one of the most smooth and intuitive food delivery platforms, people only had to be confused about one thing – choosing what to eat.

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