DIRECT AKTIVERING

THE UNKNOWN AFFAIR

Unknown

Vores første self-promotion kampagne opfordrede brands til at være deres bureauer utro. Mange brands har haft deres bureau i lang tid, og vi ville gerne lokke dem til at flirte med tanken om at prøve noget nyt. Derfor sendte vi burner-phones (telefoner med SIM-kort) samt håndskrevne kærlighedsbreve ud til 40 marketings direktører fra brands vi ønskede at arbejde med og opfordrede dem til at have en (bureau) affære med os. Telefonerne havde vores nummer på direct-dial, så det var nemt at kontakte os uden at blive fanget i det.

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RESULTS /

EXPOSURE

40 boxes were delivered to 40 brands across the country.

Featured on the Danish industry media Bureaubiz.

6 recipients decided to share the box on their social media profiles.  

40 boxes were delivered to 40 brands across the country.

Featured on the Danish industry media Bureaubiz.

6 recipients decided to share the box on their social media profiles.  

EFFECT

76% responded to the campaign.

22% decided to set up a meeting.

Two new clients onboarded.

76% responded to the campaign.

22% decided to set up a meeting.

Two new clients onboarded.

KONTAKT OS

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Unknown ApS / Gothersgade 107, 1. Th. 
1123 Copenhagen, Denmark / CVR: DK37941980