THE UNKNOWN AFFAIR

Ourselves

In order to win over clients, we created a self-promotional campaign that showed people what we are all about when it comes to branding. Therefore, we sent out burner phones and handwritten love letters to 40 marketing directors of brands we wanted to work with and encouraged them to have an (agency) affair with us.

The phones were programmed with a direct-dial to us so that the directors could easily and discreetly contact us without the risk of getting caught. We showed clients that safe doesn’t have to mean boring if they just let us be their creative side-fling.

Background info

TASK /

Being the new kids on the block, means we have to work hard to prove ourselves and find partners to collaborate with.

INSIGHT /

Making new clients understand our approach to branding is easier said than done, as many are already tied up with another agency. And even though they might feel like their partnership is not perfect, they still stay because it feels safe and convenient.

IDEA /

We created a self-promotional campaign, that would tempt companies to give us a chance, without having them necessarily feel obligated to drop their old partner agency right away. For the mission to be successful, we quickly realized that the way to go is to practice what we preach, and show instead of telling.