En som Poul
PR-drevet kampagne
Hvad skal der til for at folk opretter sig som besøgsven for ensomme? Vi opfandt Poul, en fiktiv profil på Facebook. Bevæbnet med et hudløst ærligt opslag som beskrev hans ønske om ikke at være ensom, gik vi igang med at anmode folk om venskab. Poul fik 500 venskaber på Facebook, og det førte til at 300+ frivillige meldte sig som besøgsven hos Røde Kors.
Case
Mentions /
BT
TV2 — GO' MORGEN DANMARK
Fiktive 'Poul' lagde sin ensomhed paå nettet — nu har 200 meldt sig som besøgsven.
Fiktive 'Poul' lagde sin ensomhed paå nettet — nu har 200 meldt sig som besøgsven.
Results /
Exposure
More than 600.000 people were exposed to the campaign on national television.
Featured in the newspaper BT and their online site with more than 450.000 daily visitors.
35.000+ organic views on social media while the campaign ran.
More than 600.000 people were exposed to the campaign on national television.
Featured in the newspaper BT and their online site with more than 450.000 daily visitors.
35.000+ organic views on social media while the campaign ran.
Effect
In only one day 300+ volunteers had signed up as visiting friends — they 'only' needed 200.
During the campaign, 'Poul' got almost 500 friends — and more than 150 comments on his Facebook post.
Media spend — €0
In only one day 300+ volunteers had signed up as visiting friends — they 'only' needed 200.
During the campaign, 'Poul' got almost 500 friends — and more than 150 comments on his Facebook post.
Media spend — €0
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