BRANDING FOR
THE NEXT GENERATION.

Millennials. Gen Z. Yes, the next generation of consumers has many names (honestly, we're not that fond of buzzwords). One thing is clear though. You'll never get their money if you aren't ready to meet their new expectations. Through business knowledge, human insights, and creative ideation, we generate growth by finding fresh and original ways to deliver your brand promise while remaining true to your DNA.

Our approach ↓

SELECTED CLIENTS

Bike Washing Billboard / Swapfiets
The world's first billboard that washes your bike.

Food Fever / Wolt
The first cooking show, where you get to taste the food.

Curlingkassen / Coop
A simple meal box that went on national radio, and increased sales by 51%.

Grown-Ups Only / Danske Spil
Campaign to raise awareness on the zero tolerance towards under age gamblers.

The Hardest Part Is Choosing / Wolt
With so much delicious food at your fingertips, the hardest part is choosing.

Cravings / Wolt
Mouth watering food is always a fair reason for cravings.

Instagames / Wolt
Engaging the youth with native games on Instagram Stories.

Suntop Plus Launch / Suntop
We helped launch the new Suntop Plus to the youth in the MENA region.

Someone Like Poul / Red Cross
How a fictitious profile on Facebook led to more than 200 new friendships in real life.

The Unknown Affair / Ourselves
What about a little creative side fling?

Ga-Yolo / Ga-Jol Shots
Making people fall in love with a Super Shot Soaker and a whole bunch of weird internet stuff.

Truly A Great Brand / CO-RO
Re-designing a popular brand towards the youth in Caribbean.

Homeless Sounds / Hus Forbi
Donate royalties to the ones living in the streets, by listening to their life’s in 3D.

Glitter Fisk Launch / Glitter Fisk
Launching a glittering new product for the youth.

The Flooded Election Poster / Alternativet
Symbolizing the worst-case scenario of global warming with a single poster.

Statue of Popularity / List101
Promoting popularity on national television, by creating the ultimate symbol of fame; a three-meter tall statue.

Eataly Stories / Eataly
Stories told by the food influencers most passionate about Italy.

New Family Members / Suntop
Adding two more members to the Suntop family.

BE

So, how does your brand earn the love of the next generation? To answer the question, we've asked the audience themselves: What do they expect from brands? Additionally, we've spent quite some time analyzing their favorite brands. In summary, we’ve identified six appreciated brand traits that we always put at the forefront of our work.

To dodge a TL;DR, we’d be more than happy to drop by and share our insights and findings or offer you a cup of coffee at our place.

OUR SERVICES

Brand Strategy /
Product & Business Development / Concept Development /
External & Internal Campaigns /
Visual Identity /
Activations /
Media Consultancy /

PEOPLE

ANDREAS GREEN LORENTZEN

CREATIVE DIRECTOR
& FOUNDER

Andreas is our creative director. Curious by nature, he believes that there's always new ways of doing things – whether it's a huge global campaign or a local activation, he always strives to make great even better.

+45 60 70 18 09

andreas@unknowncph.dk

PHILIP ENGELUND

CEO, STRATEGIC DIRECTOR
& FOUNDER

Philip is in charge of strategy. With a sharp analytical eye and a strong understanding of creativity, he makes sure that when ideas are brought to the table they always meet the business objectives as well.

+45 61 60 04 40

philip@unknowncph.dk

KATRINE MOSS

CREATIVE LEAD

Katrine is our creative lead. With her naturally creative and quirky mind, she always brings original ideas to the table and never settles with boring. She makes sure that ideas reach their full potential from post-it to final execution.

katrine@unknowncph.dk

Feel intriqued? — Contact us

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