We got the opportunity to help with the launch of the new product Suntop Plus aimed at the youth in the MENA-region. Creating an energetic and vibrant visual universe, that conveyed the refreshing feeling and taste of drinking a non-carbonated soda with fruit pulp.
Suntop Plus, a new product aimed at young adults was to be launched in the MENA-region, we where asked to create a visual universe that would appeal to the target audience.
The general opinion amongst many in the target audience is that carbonated beverages are unhealthy, while drinks containing fruit is healthy. Therefore, this should be taken into account when designing a solution.
We wanted to come up with an energetic and vibrant visual style, that conveyed the feeling and taste of drinking a non-carbonated soda with fruit pulp.
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