TASK /

Suntop Plus, a new product aimed at young adults was to be launched in the MENA-region, we where asked to create a visual universe that would appeal to the target audience.

INSIGHT /

The general opinion amongst many in the target audience is that carbonated beverages are unhealthy, while drinks containing fruit is healthy. Therefore, this should be taken into account when designing a solution.

IDEA /

We wanted to come up with an energetic and vibrant visual style, that conveyed the feeling and taste of drinking a non-carbonated soda with fruit pulp.