To celebrate Burger King’s anniversary in Sweden, we took the brand on a trip through the 70s, 80s and 90s. The hairstyles changed, the clothes changed, and plenty happened along the way. But Swedes kept stopping by Burger King.

We revisited those decades with warmth and a wink, turning the campaign into Burger King’s thank-you to Sweden for all the visits, from everyday meals to memorable occasions.

And to make the celebration properly Swedish, we launched perhaps the most Swedish burger ever, topped with the most Swedish cheese of them all: Västerbottensost.