Chimichurri sounds delicious, but in Denmark and Sweden most people have no idea what it actually tastes like. So instead of explaining it with foodie words, the campaign translates the flavour into a feeling, done the Burger King way.
‍
Gourmet Smokey Chimichurri becomes a full sensory moment where smoke, herbs, and heat turn into attitude, energy, and a sudden urge to tango.

The idea was executed in both a Danish and a Swedish version, with an extra wink in Denmark thanks to a cameo from Vild med dans judge Marianne Eihilt.