Pelican Self Storage had long marketed its storage units with the promise “Space for everything.” We were asked to develop a new communication platform that could move the brand away from product and functionality and closer to people and emotions, while also setting Pelican apart from competitors as the premium choice.
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So we reframed the old promise and created the platform “Space for you,” designed to bring consistency across all customer touchpoints going forward. The new visual approach reinforced Pelican’s premium position with a more refined, human, and considered look and feel.

To launch the new campaign universe, we produced three films, each highlighting a key business area: temporary storage, long-term storage, and business storage.