Now you can get delivery on a subscription. In other words, for just 89 DKK a month, Wolt+ gives you unlimited deliveries. We were tasked with getting that news out to all of Wolt’s existing customers.
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The result was an honest, self-aware meta campaign starring Danish actor Magnus Millang – one that aimed to entertain rather than hard-sell. And in the end, that’s exactly what made it sell.
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To boost credibility (and keep the joke going), we even gave Magnus an exclusive El Fresco store inside the Wolt app, with free delivery for Wolt+ members. That way, the sales message stayed more subtle, more playful, and a lot less pushy.