Danske Spil
Taking a stand against underage betting
Project
Vi vil kun vædde med voksne
Deliveries
Strategy
Campaign Platform
Campaign Logo
Film Production
Print Material
Kids can bet on just about anything. But there has to be a line – and Danske Spil draws it.
As Denmark’s largest gaming and betting provider, they have a responsibility to lead the fight to stop underage gambling online. Together with Danske Spil we developed the campaign platform "Vi vil kun vædde med voksne", that consisted of human stories on national TV and across social media to remind everyone of one simple truth:
Danske Spil isn’t for kids.
Unknown ApS
Esplanaden 14B, 1.
1263 København K
CVR DK37941980