Norm Invest

Raising awareness of automated investing

Client

Norm Invest

Project

Be Boring. Invest Smart.

Markets

Denmark

Deliveries

Positioning Strategy
Brand Creation
Campaign Platform
Campaign Strategy
Concept Development
Film Production
Graphic Design
Copywriting

Mediums

TV / Online /
Website / App

From Nord.investments to Norm Invest. We supported the full rebrand, including a new visual identity and positioning, moving from a tech-heavy universe to a more welcoming and human look. We also led the TV relaunch campaign.

Most people know that knot-in-the-stomach feeling when they make their first investment, especially if they have handpicked their own “winner” stocks. The next few days are often spent checking the price again and again to make sure nothing happens without them. And if it starts to drop, doubt kicks in fast, along with the urge to sell everything before it is all gone. That is the reality of trying to beat the market, and statistically, very few manage to do it consistently over time.

With Norm Invest, your investment follows the market automatically. You choose a risk profile, and your money is invested in a matching mix of stocks and bonds. No stock picking. No rebalancing. Norm Invest takes care of it.

That became the platform: “Be Boring. Invest Smart.”

Contact

Want to discuss your challenge?

Philip Holmgreen Engelund
Managing Partner & Strategic Director
+45 61 72 98 68hello@unknowncph.dk

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